3 reasons to visit Sony at IBC

Earlier this year at NAB 2011, we launched our Believe Beyond HD vision for the future of the broadcast and media industry. We made a number of key announcements focussing on our developments across 4K, 3D, 35mm and OLED monitors. Now, at IBC 2011, we will be demonstrating how these developments are impacting on the industry.

Our creative innovation can unlock your full potential for success. Join us to experience the complete customer journey from acquisition right through to playout and archive. Whether you are a broadcaster or freelancer, we have the solutions to make your journey easy, valuable and engaging.

Seizing the upturn opportunity

Over recent months, the industry has faced almost unprecedented challenges in the face of pressures ranging from economic downturns to natural disasters. Throughout, Sony has aimed not just to maintain, but to increase our commitment to collaborating with partners and audiences in the pursuit of delivering ever-richer entertainment experiences.

We believe the industry’s resilience and future-facing outlook have created the springboard to move beyond recovery and realise sustainable growth. At IBC 2011, we will be sharing this vision – bringing Believe Beyond HD to life and exploring a new world of opportunities.

3 ways to Discover Beyond HD

At IBC 2011, we will be focussing on 6 key segments of the broadcast and media industry: Corporate & Event Production, ENG/LFP, Live & Sports Production, Drama, Movies & Commercials, Enterprise Solutions and 3D Production. For each these core areas, we will be sharing our vision across these 3 strategic pillars:

•Create Beyond HD

Discover how our innovations across media workflow management are delivering end-to-end solutions – from acquisition to playout – that are helping to define the future of broadcasting.

•Experience Beyond HD

Explore how Sony is pushing the boundaries of consumer content experiences across multiple platforms. As sophistication increases, platforms proliferate and expectations continue to rise, see our commitment to innovation in action at IBC 2011.

•Discuss Beyond HD

Sony innovation across the entertainment sector is built on constant dialogue with the industry. By nurturing, widening and deepening our collaborative relationships with broadcast and media professionals and customers – from every field and at every level – we understand your challenges, your priorities and your objectives. We work with you to define the solutions that underpin creative achievement and business growth.

Join us at IBC to discuss what we can do for you – and don’t forget to check out our free daily seminars in the Sony Experience Theatre.

From daily sessions in our Experience Theatre to personal discussions, join us at IBC 2011 to Discover Beyond HD.

Download our IBC 2011 floor plan here